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Gen Z Is Now the Art Market's Biggest Spender — Here's What That Means
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Gen Z Is Now the Art Market's Biggest Spender — Here's What That Means

The Art Basel and UBS Survey of Global Collecting 2026 reveals Gen Z HNW collectors averaged $347,460 in fine art spending last year — more than twice any older generation. What this generational shift means for the market.

Art Market AI · · 8 min read

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